How do I increase survey participation?
Multiple factors impact the participation rate for any given survey. Below are those factors and best practices to achieve high survey participation.
Communication
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Announce and promote your surveys through a variety of communication channels.
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Include “the why” for conducting your survey.
- Remind people of what actions were taken based on previous survey feedback.
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Communicate new hire survey information during onboarding.
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Communicate exit survey information when an employee puts in their notice.
- Request IT create a screen saver promoting your survey on company computers.
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Set expectations and make sure all managers understand the importance of your survey. Ask them to encourage people to participate.
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Create friendly competition between locations and/or managers by sharing participation updates.
Contact Information
- Ensure people’s contact information is up to date in your HRIS and the platform prior to survey launch.
Trust
- Be transparent with who will see the results.
Data Collection Methodology
- Utilize SMS text messaging and consider phone data collection from People Element.
- Send regular reminders.
Take Action
- Be sure to let people know their feedback is appreciated and will be acted upon.
- To help get people bought in, let them know their voice was heard by sharing high level survey results and plans for action.
To help craft your communication strategy, view our communication articles here.